What's inside
Sixteen sections plus two appendices. Universal workflow first, then a category pack for your shop type. Every Etsy figure is cited to the policy or seller handbook URL in Section 15.
- 1.What this is, and what it isn’t
- 2.Set your shop up right
- 3.Slot 1: the unedited photo
- 4.Slots 2 to 10: the rest of the gallery
- 5.Video, if you use it
- 6.Pre-publish checklist
- 7.Listing copy templates
- 8.The category pack
- 9.Getting found: SEO, AEO, GEO, AIO
- 10.Pricing and the fees you’ll actually pay
- 11.Reviews: how to earn them, how to answer them
- 12.Taxes and the 1099-K
- 13.Register the Slot 1 photo on OriginCert
- 14.If a listing is questioned
- 15.Policy references and FAQ
- 16.About OriginCert
Covers every Etsy shop type
Handmade physical
Full Oct 22 rule applies. Who-made-it dropdowns, production partner disclosure, AI item creation note.
Vintage
Must be 20+ years old. Era and condition are the lead attributes. Same Slot 1 real-photo rule.
Digital and printables
Pattern and recipe rule: must include a photo of a finished result. Pinterest is the dominant channel.
Print-on-demand
Mockup rules, partner disclosure, when stylized mockups cross the line into misrepresentation.
Craft supplies
Bulk and variant pricing, unit measurements as plain numbers, material lists that filter correctly.
Made-to-order
Representative Slot 1 photo rules, processing time clarity, personalization versus variations.
Get the kit
Download the PDF directly, or enter your email and I'll send it over. The email path also puts you on the list for free v1.x updates through July 2027.
Questions
- Who is this kit for?
- Etsy sellers of physical items, vintage, digital goods, print-on-demand, craft supplies, and made-to-order items. The kit covers every category Etsy has carved out an exception for under the October 22, 2026 photo rule.
- Does the kit include templates?
- Yes. Title, tags, description structure, alt text, Q&A block, and SKU format. Three worked examples per template.
- Will this kit guarantee my listings rank or sell?
- No. The kit is a workflow and a reference, not a guarantee. Ranking depends on your product, market, pricing, timing, and factors outside your control. Appendix A spells out the limits.
- Can I share the kit with my VA or team?
- Yes, for the same shop. You cannot redistribute it, resell it, or train an AI model on it. Appendix B has the full license.
- What if Etsy changes the rule?
- Free v1.x minor updates through July 31, 2027. Major new editions (v2 and up) may be a separate purchase.
- Is OriginCert affiliated with Etsy?
- No. The kit is general guidance based on Etsy’s publicly available policies. Not affiliated with or endorsed by Etsy, Inc.